Yusun jang

The idea was to connect hand drawn sketch to digital logo. Yusun loves to draw and paint but being a
designer she converts her work of art  into a digital format. Thus I graphed her logo onto the paper and then
converted it into a logo.
I changed my original idea because rorsarch effect is used by artists commonly but it was invented as a 
psychological  treatment and so I did not think it was a better idea 

Yu Sun Jang's Logo ( Style Frame )

Yu Sun Jang's Logo

Yu sun Jang loves Alan Fletcher. I am planning to concentrate on two things that she mentioned about herself 1) To make people happy  2) Sketch. The process will include hand drawn stuff as a style. I idea might be to write her name in various hand done methods. I am still thinking of a striking idea which can be molded beautifully into the defined aesthetic. All of Alan Fletcher's work has an something interesting to say. It is humorous, satirical or intense. I want to include something that makes people happy.

Book, South Street Sea Port

The look and feel of the book is inspired by the old ship loading advertisements. The idea was to capture the essence of the place. The book comprises of the history of  South street sea port and information about the vintage ship collection in the sea port museum.

Developed Story Board, Paul Klee painting.

The idea was to disintegrate the symmetrical pattern into bits and pieces to form

paul klee's painting. The final motion piece is close to the story board in that sense. 

The breaking of the symmetry is shown through transparent transitions.  

Early sketch, Paul Klee

Form in an object

Safety-pin is used as an object to show number 12.

Application Route_Out, Adobe design achievement Award(2010) Semifinalist

Route Out is an advance pedestrian way finding application. It focuses on an experience in on the route. Its not about traveling from point A to point B its about the experience inbetween.

Application Route_Out

Application Route_Out

Type and Empathy

Type was stamped on the brown paper roll 

in the washroom during the survey. The messages 

were empathetic in nature. The target audience was 

students who are often tensed during survey.

Typographic compositions

Typographic compositions