Bruce Mau

Bruce Mau's lecture at pratt was quite insightful. He described todays designer scenario precisely. He is more of a system's thinker. I have been interested in strategic design for a while now. Thus it proved to be resourceful. He strongly tried to put a point across that society demands a new breed of designers. He gave examples of his work that include the guate-a-mala, and arizonan state university. Bruce worked on these projects on a very deeper level. He has tried to introduce new way of functioning in the system. He strongly believes in power and possibility of design if harnessed properly. I liked the positivity that he brought in the auditorium but  still I was not absolutely convinced in his prediction as I feel that change in any system highly depends on the surrounding micro systems as it shares a symbiotic relationship. I would like to see what he does in future though.

Midnight's Children

Style Frame

Visual Style: The idea behind the title sequence is to combine vintage Indian imagery with objects that 

are part of the book and play an important role in the novel. It will be a collage of the interesting images.

I am planning to use a modern font because the novel was written in 1981 and it will be a contrast with the ongoing visual language throughout.

Movies based on Magical Realism

Midnight Children, Salman Rushdie

Salman Rushdie's Midnight Children is a based on a genre called Magical realism.

I have been influenced by all the literary work based on Magical realism. And that includes Gabriel Garcia Marquez. 

Sound: The Sounds that I have in mind are realistic but with sparkle of magic. They might be radio voice

announcing the events that happened in 1947 with a lighter magical note.

Theme: The story is set in 1947. Its about the children born at 12 o clock on 15th August 1947. These children are suppose to have some magical powers.

The technique of magical realism finds liberal expression throughout the novel and is crucial to constructing the parallel to the country's history. Nicholas Stewart in his essay, "Magic realism in relation to the post-colonial and Midnight's Children," argues that the "narrative framework of Midnight's Children consists of a tale – comprising his life story – which Saleem Sinai recounts orally to his wife-to-be Padma. This self-referential narrative (within a single paragraph Saleem refers to himself in the first person: 'And I, wishing upon myself the curse of Nadir Khan.' 'I tell you,' Saleem cried, 'it is true. ...') recalls indigenous Indian culture, particularly the similarly orally recounted Arabian Nights. The events in Rushdie's text also parallel the magical nature of the narratives recounted in Arabian Nights (consider the attempt to electrocute Saleem at the latrine (p.353), or his journey in the 'basket of invisibility' (p.383))." He also notes that, "the narrative comprises and compresses Indian cultural history. 'Once upon a time,' Saleem muses, 'there were Radha and Krishna, and Rama and Sita, and Laila and Majnun; also (because we are not unaffected by the West) Romeo and Juliet, and Spencer Tracy and Katharine Hepburn,". Stewart (citing Hutcheon) suggests that Midnight's Children chronologically entwines characters from both India and the West, "with post-colonial Indian history to examine both the effect of these indigenous and non-indigenous cultures on the Indian mind and in the light of Indian independence."^[

Midnight Children, Salman Rushdie

Poster_option

I thought that the circle don't necessarily fit into the assignment rules even thought they were part of the shape of the font I discarded them and added an apostrophe  as it is a Display face.

louise filli 2

louise filli

For my typeface and sound assignment I referred Louise Filli. She is an Italian designer who has vintage italian sensibility in her work.

Stilla, Poster

I love this font. Its designed by Francois Boltana. He was a french calligrapher who was fortunate to be part of Scriptorium de Toulouse ( A calligraphy workshop that ran between 1968-1972) Stilla is one of masterpiece. Thus I wanted to pay my Homage to Stilla.It is a display font and thus the idea would be to make it bold and beautiful.

Yusun jang

The idea was to connect hand drawn sketch to digital logo. Yusun loves to draw and paint but being a
designer she converts her work of art  into a digital format. Thus I graphed her logo onto the paper and then
converted it into a logo.
I changed my original idea because rorsarch effect is used by artists commonly but it was invented as a 
psychological  treatment and so I did not think it was a better idea 

Yu Sun Jang's Logo ( Style Frame )

Yu Sun Jang's Logo

Yu sun Jang loves Alan Fletcher. I am planning to concentrate on two things that she mentioned about herself 1) To make people happy  2) Sketch. The process will include hand drawn stuff as a style. I idea might be to write her name in various hand done methods. I am still thinking of a striking idea which can be molded beautifully into the defined aesthetic. All of Alan Fletcher's work has an something interesting to say. It is humorous, satirical or intense. I want to include something that makes people happy.

Book, South Street Sea Port

The look and feel of the book is inspired by the old ship loading advertisements. The idea was to capture the essence of the place. The book comprises of the history of  South street sea port and information about the vintage ship collection in the sea port museum.

Developed Story Board, Paul Klee painting.

The idea was to disintegrate the symmetrical pattern into bits and pieces to form

paul klee's painting. The final motion piece is close to the story board in that sense. 

The breaking of the symmetry is shown through transparent transitions.  

Early sketch, Paul Klee

Form in an object

Safety-pin is used as an object to show number 12.

Application Route_Out, Adobe design achievement Award(2010) Semifinalist

Route Out is an advance pedestrian way finding application. It focuses on an experience in on the route. Its not about traveling from point A to point B its about the experience inbetween.

Application Route_Out

Application Route_Out

Type and Empathy

Type was stamped on the brown paper roll 

in the washroom during the survey. The messages 

were empathetic in nature. The target audience was 

students who are often tensed during survey.

Typographic compositions

Typographic compositions